Cologne,
24
April
2021
|
09:00
Europe/Amsterdam

KAPTEN & SON X JOANNVDHERIK

Kapten & Son launches the Williamsburg by Joannvdherik sunnies

The accessories brand Kapten & Son has teamed up with dutch influencer and model Joann van den Herik. The result: The pair of sunglasses ‘Williamsburg by Joannvdherik’ launching April 24th.

Marian Paul, CMO of Kapten & Son explains: ‘We've been working with Joann for a long time now and share the same values. Joann inspires her community with her happiness and strength, but also uses her reach to bring attention to issues such as mental and physical health, equality and inclusion. As a company, we share that responsibility and are excited to have taken our collaboration with Joann to the next level with our design collaboration.” Joann continues: „I was immediately convinced by the idea of a design collaboration with Kapten & Son. First of all because it’s a brand I’ve always loved and whose sunglasses I am wearing ever since we have started collaborating. To design my very own pair of sunglasses with my own handwriting is a dream come true! Second of all, I, as an ambassador for the charity Free A Girl, am more than happy that we have decided that a share of the profits will go to the organization to help children in need all over the world.” The Free A Girl foundation saves children worldwide from exploitation, so in order to support their great work Joann and Kapten & Son decided to donate 5% of the net revenue of the Williamsburg by joannvdherik to this organization. "So not only is this a super fun collaboration, but it is also a very important one - One that helps change the world, step by step. A goal Kapten & Son and I share." Joann adds.

The Williamsburg by Joannvdherik is an absolute Must-Have with its unisex vintage design spreading urban retro vibes. The beautiful golden frame in combination with the gradient brown lenses create an elegant, all-time classy It-Piece. The sunglasses are available in highly limited quantity from April 24th onwards in the Kapten & Son Online Shop.

Contacts

Julika Willms
Junior Communications Manager
Sarah Harder
Senior Influencer Marketing Manager