Kapten & Son launches the backpack Bergen by xLaeta

Kapten & Son has teamed up with influencer Julia Fröhlich, known on Instagram and YouTube as xLaeta, to design the Bergen by xLaeta backpack, which launches on October the 17th.

"Having worked with Julia for more than two years, we had the idea to take our long-standing collaboration to a higher level and proposed a design collaboration to Julia. Julia was directly enthusiastic about the idea," says Marian Paul, CMO of Kapten & Son. Julia Fröhlich adds "I have been a big fan of the Kapten & Son backpack model Bergen for a long time and was very happy when the request from Kapten & Son came. For me it was clear from the beginning that I wanted to give the Bergen backpack model my own signature."

With the design of the Bergen by xLaeta, Julia Fröhlich proves her sense of style and fashion. Delicate Dusty Rose combined with a soft Blush White and filigree details in elegant gold characterize the unique look of the backpack and make it the perfect companion for the golden fall season. The Bergen convinces not only in terms of design, but also through its functionality, because it is versatile - whether as a backpack for university, school, work or leisure activities.


Sarah Harder
Senior Influencer Marketing Manager